Vivo x Naqees  “Y So Cool” Limited Edition T-Shirt

In collaboration with Vivo, Naqees conceptualized and designed an exclusive graphic T-shirt inspired by the playful and expressive identity of the “Y So Cool” smartphone.

The design merges Naqees’ signature storytelling approach with a visually engaging, illustrated narrative featuring a calm yet quirky water scene that subtly reflects self-expression, individuality, and modern digital culture. The artwork blends Urdu typography with contemporary illustration, creating a piece that feels both rooted and globally relevant.

From concept development to final execution, Naqees led the creative direction end-to-end  ensuring the product translated Vivo’s brand personality into a wearable experience.

This collaboration stands as a representation of how technology and culture can intersect through design, turning a product story into something tangible, expressive, and culturally resonant.