Art To Ashes

Collection Concept: “Art to Ashes”

"Where sparks tell stories, not just ignite fires."

Inspiration:

Art to Ashes draws its soul from the forgotten artistry of old matchboxes a time when “machis” were more than tools for fire. Each matchbox was a canvas, a medium of expression, storytelling, and communication. Designs carried life, emotions, and messages, transcending their functional purpose. This nostalgia for lost art forms the heartbeat of our collection.

Philosophy:

At Naqees, we believe clothing is more than fabric. It’s a language, a canvas for expression, and a vessel to communicate ideas, emotions, and culture. Art to Ashes transforms everyday garments into pieces that speak through Urdu script, symbolic motifs, and artful detailing just as the matchbox once did. Each piece is a celebration of human creativity and the poetry of life, where the purpose is not just utility, but meaning.

Design Language:

Intricate, expressive motifs reminiscent of matchbox illustrations.

Subtle Urdu calligraphy integrated as part of the artwork.

Earthy, muted tones invoking nostalgia and warmth.

Minimalistic silhouettes that let the art speak for itself.

Storytelling:

This collection invites wearers to engage, reflect, and connect. Like striking a match that ignites imagination rather than fire, Art to Ashes sparks conversation, thought, and individuality. Every garment becomes a narrative, a whisper of the past, and a celebration of expression over function.

"From sparks to stories wear the art, not the ashes."